Title tags are an essential HTML component that marks the title of a web page and can be found on search engine results pages (SERPs) in the form of a clickable headline for a particular result, and are important for usability, SEO, and social sharing. A web page’s title tag’s function is to be an accurate and concise description its content.
Why are title tags so important?
Well, they are a major deal in helping search engines understand what your page is all about. Furthermore, they are the first impression many people have of your page and are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks.
Search engine result pages
The chosen title tag defines your display title in SERPs and even if your site ranks well, a good title can be the decisive factor in defining whether or not someone clicks on your link.
Title tags are also displayed at the very top of your web browser and acts as an excellent tab marker. Unique and easily noticeable titles with important keywords near the front help multi-tab users don’t lose track of their content. Any quality SEO guide will cover this.
Some external websites — especially social networks —use the title tag as one form of source to determine what to display when you share a particular page.
Good title tag – how to write one
Choose the length wisely
Avoid writing long titles because search engines may cut them off by introducing an ellipsis (“…”) and could end up omitting important words you wanted there. The general recommendation is to stick to titles under 60 characters long, although the more exact limit is a bit more intricate and is based on a 600-pixel container so try to also avoid ALL CAPS titles and get more room for your ideas.
Don’t overdo SEO keywords
Google’s algorithm for long titles will not block you or impair you if you still use long titles, however, you can run into trouble if you start packing your title full of keywords that create a bad user experience.
Give every page a unique title
Unique titles assist search engines better understand the uniqueness and the value of your content and also boost higher click-through rates.
Put important keywords or famous brand name first
Keywords closer to the beginning of your title tag may have more impact on search rankings so if you have a strong, well-known brand, then adding it to your titles may help enhance click-through rates.