Search Engine Optimization (SEO) refers to a variety of strategies and techniques implemented to increase the number of visitors to a website. The is achieved by improving its ranking in the search results page (SERPS) of a search engine such as Google, Bing and Yahoo. If you have a business that you promote through a website, and you want people to find it, you should optimize your site to generate more traffic. Here are some helpful tips from your local Red Deer SEO experts.
Step 1: Keyword Research
There are a lot of factors that impact search results. To start with, you should know that keyword research is one of the first steps required in order to optimize your site efficiently. To get started creating a ranking of keywords or phrases is to know how your ideal target audience searches for the products or services you are selling.
Step 2: Plan Your On-Page and Off-Page Changes
Once you know your keywords and phrases, you can start creating a strategy to optimize your site using those terms. A way to understand the factors that impact on the optimization of your website using specific keywords is to compare tactics that are used on your website design and those that are used by your competition. This comparison and the resulting adjustments to your website is known as “on-page” or “on-site” SEO.
On-site optimization should be your first priority, since having proper on-page SEO will have the greatest impact for your business. If the basic on-site tactics are not applied properly, off-site strategies will not make impact you might expect no matter where you are whether here in Alberta, or across the world working with a London SEO agency.
The main success factors regarding on-site optimization are two-fold:
When it comes to website effectiveness, increased traffic generation starts with offering high quality content. Your site needs to provide relevant and useful content regarding the search terms you are targeting. Your website also should be structured in a way that makes it easy for users find the content they want.
As your website improves because of the investment of SEO, you should also focus on creating a long-term marketing plan. Your website needs to be the centerpiece of your marketing engine. In order to achieve this, you have to determine what type of content works best for you and your target audience. Content can be delivered as blogs posts, videos, case studies or white papers, to name a few. Websites that offer ongoing updates and provide new and significant content will be considered as experts in their field by both visitors and search engines. Strong content adds credibility to your business and enhances search results.
Off-site optimization, on the other hand, refers to the strategies that are executed outside your own website, but that impact in a positive way on your site’s search engine results. Having a great on-site optimization strategy will be the perfect foundation in order to obtain results for your off-page efforts.
Nowadays, posting relevant content on social media is a great start for off-site work to reach out to broader audiences. Your followers can share the content and create greater visibility, actions that result in more links towards your site.