The Fallout of Microsoft’s Purchase of Skype

Since 2011, when Microsoft bought Skype for 8.5 billion dollars, it is not hard to find those who complain about how difficult the software has become to use. Even those who were true devotees to Skype are turning their backs on the once popular software. Negative reviews keep rising on the Google Play and Apple […]

Definition And Purpose Of Backlinks

With any SEO marketing campaign there are many different aspects that go into optimizing a customer’s website. Something that is an essential factor of any search engine is backlinks as it determines how “popular” a website is for that specific keyword search. Search engines use algorithms to decide which websites have the most “authority” on[…..]