When we have a website and make improvements to that site, we do not really think about whether our site is trusted by Google or not. For a lot of people, they may not even realize that Google trust is a thing. What SEO providers know, is that trust from Google is an important thing and it affects your website’s rankings.
There are in fact several things that affect your website’s Google trust. The biggest factor is your website’s security. The next on the list is quality. These days we have to be so diligent when it comes to security as many security leaks happen on a regular basis. As for quality, it is highly important that your website’s content is high quality content. That simply means that the content on each page makes sense and is about the topic that the page is about. If the title of the page is about why your product is the best but the content is talking about how your company started, it isn’t relevant to the page. Google has algorithms in place that detect what is good and relevant content and what is not.
Trustworthy Pages Your Site Needs
When Google looks at your site, it looks at each page to determine what you have and what you don’t. Trusted websites have key pages that Google likes to see on each website. So, it is important to add these pages if you don’t already have them.
These pages will help your trust rankings:
- About Page
- Contact Page
- Terms of Services Page
If you don’t have these pages yet, it is a good idea to talk to a web design expert that knows what they are doing to make sure that the pages are done properly and with quality content. They do not necessarily get a lot of traffic on them; however, they are vital when it comes to Google trust.
Other Things To Boost Google Trust
One of the important things to do for your website’s trust is to be active on it. Being active looks like: keeping it up to date with quality content, adding blogs, getting comments on your blogs, adding videos. All these things help Google recognize that your site is a real site and not a spam site. There are many spam sites out there that have low quality, poorly written blog posts that are used for backlinks. This is why high-quality content is so important. If your content is not high quality, Google will penalize your website.
The last thing that is important to be sure that your website has Google trust, is to be sure your site is secure. As mentioned before, security is on the top of the list for Google. The best thing that you can do for your site’s security is migrating your site to HTTPS. Without it, users will think that your site is not secure as there will be a little notification in the search bar that tells them it is not secure. This is very important to people who are looking at your website. If it says it isn’t secure, chances are that they will click off your site pretty quickly.
Overall, it is a good idea to have a professional SEO provider, such as Gold Seal SEO Inc. to look over your site to be sure that your website is not being penalized. They will be able to provide high-quality content for you and can be sure that your website is trusted by Google.