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What Is a Landing Page and Why Do I Need One?

In simple terms, a landing page is where your visitors will “land” once they have clicked on a link from Google Adsense or another similar ad network. Generally, landing pages are used in digital marketing and are created for the sole purpose of promoting an advertising or marketing campaign. Typically, landing pages are a single […]

Search Engine Optimization

What is SEO in Layman’s Terms?

Search Engine Optimization (SEO) refers to a variety of strategies and techniques implemented to increase the number of visitors to a website. The is achieved by improving its ranking in the search results page (SERPS) of a search engine such as Google, Bing and Yahoo. If you have a business that you promote through a[…..]