Black hat SEO refers to different techniques that are employed to increase a site’s rank in search engines but use means that violate the search engines’ terms of service and guidelines.
The origin of the term “black hat” goes back to Western movies. In these films, the “bad guys” were the ones using black hats, while the “good guys” wore white hats. Nowadays, the term is used to describe virus creators, computer hackers and people who perform unethical actions online.
Implementing black hat SEO techniques can get your site banned from search engines, preventing your webpage from being present in the most prominent traffic referral source available online. There is a list of ways that are used by those who use black hat strategies that have been denounced on these respected authority sites: Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.
Examples of what is included on the list of digital marketing strategies that are not allowed are: content automation, keyword stuffing, doorway pages, cloaking, link manipulation, creating pages with duplicate content, the inclusion of hidden texts or links, sneaky redirects and article spinning. You should be very wary of any strategies like these.
Why Should You Disregard Black Hat SEO?
Black Hat SEO strategies can get your website deleted from different search engines. Even though short-term success is possible thanks to black hat SEO because the traffic to your site can increase. However, Google penalties are sophisticated and can have shattering effects on your rankings and the traffic towards your site. Since potential customers are searching keywords on search engines every day, you cannot really afford to be banned. Instead, you should focus your marketing efforts in white hat SEO.
What Is White Hat SEO?
This expression is linked to SEO techniques that respect the terms and conditions of the search engines. In essence, the “good” SEO. White hat SEO improves your search rankings and increases traffic to your website but does so while keeping the integrity of your website intact. Simply the opposite of black hat SEO. Examples of white hat SEO strategies include making a site easy to navigate, offering quality content and using keyword-rich meta tags.
Google is the number one search engine and is visited by millions of people every day. Each visit represents the potential for your site to be discovered by a new user and this user can become a client. Therefore, you should only implement white hat SEO techniques in order to prevent your site from being banned.
The content available on your site should be spotless and it should meet your visitors’ needs, besides helping them to find a solution to their needs. You can rely on SEO keyword research tools in order to discover relevant keywords that your website content should be optimized for.
After doing this research, focus on using those keywords in an organic and readable way. A good idea is to offer how-to articles and videos that match the intent of the keyword the user has introduced on the search engine.
Competition online is fierce. To get noticed, you have to make a difference. And to do this and keep your presence online, remember that white hat SEO is the answer.