What Does Black Hat Refer To In SEO?

Black hat SEO refers to different techniques that are employed to increase a site’s rank in search engines but use means that violate the search engines’ terms of service and guidelines. The origin of the term “black hat” goes back to Western movies. In these films, the “bad guys” were the ones using black hats, […]

Why SEO is Important for a Small Business

For small businesses, it is important to remember that about 80% of potential customers use the internet to search for the products and services they need. Therefore, if your business does not have a considerable online presence, you are preventing people from finding you each and every single day. Also, in today’s busy online world,[…..]

Online MBA: Is it the Right Option for You?

I never had the opportunity to do an MBA, but I have seriously considered doing so to help my business. There is a certain charm to attending a business school that goes beyond mere academics. You get to meet interesting people, who may become your life-long friends. You get an opportunity to network with people[…..]

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What Is a Landing Page and Why Do I Need One?

In simple terms, a landing page is where your visitors will “land” once they have clicked on a link from Google Adsense or another similar ad network. Generally, landing pages are used in digital marketing and are created for the sole purpose of promoting an advertising or marketing campaign. Typically, landing pages are a single[…..]