What Does Black Hat Refer To In SEO?

Black hat SEO refers to different techniques that are employed to increase a site’s rank in search engines but use means that violate the search engines’ terms of service and guidelines.   The origin of the term “black hat” goes back to Western movies. In these films, the “bad guys” were the ones using black […]

Why SEO is Important for a Small Business

For small businesses, it is important to remember that about 80% of potential customers use the internet to search for the products and services they need. Therefore, if your business does not have a considerable online presence, you are preventing people from finding you each and every single day. Also, in today’s busy online world,[…..]

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What Is a Landing Page and Why Do I Need One?

In simple terms, a landing page is where your visitors will “land” once they have clicked on a link from Google AdWords or another similar ad network. Generally, landing pages are used in digital marketing and are created for the sole purpose of promoting an advertising or marketing campaign. Typically, landing pages are a single[…..]

Search Engine Optimization

What is SEO in Layman’s Terms?

Search Engine Optimization (SEO) refers to a variety of strategies and techniques implemented to increase the number of visitors to a website. The is achieved by improving its ranking in the search results page (SERPS) of a search engine such as Google, Bing and Yahoo. If you have a business that you promote through a[…..]